Pushing the boundaries of Merino
The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes Smartwool different. For over 20 years, Smartwool has been pushing the boundaries of Merino to create smarter, more capable products from head to toe.
THE SMARTWOOL DIFFERENCE
Pushing the boundaries of Merino
Since their beginning on a snowy Colorado mountainside, Smartwool has been guided by the simple belief that toes don’t have to be cold. Their quest to keep your feet comfortable led Smartwool around the world to Merino flocks in the southern hemisphere, where extreme weather causes sheep to grow a unique coat that keeps them cool in the summer and warm in the winter. This super soft, naturally insulating Merino wool is the heart and soul of Smartwool’s innovative fabrics and smart, capable outdoor socks and apparel.
THE SMARTWOOL DIFFERENCE
Pushing the boundaries of Merino
The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes Smartwool different. For over 20 years, Smartwool has been pushing the boundaries of Merino to create smarter, more capable products from head to toe.
THE SMARTWOOL DIFFERENCE
Pushing the boundaries of Merino
The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes Smartwool different. For over 20 years, Smartwool has been pushing the boundaries of Merino to create smarter, more capable products from head to toe.
THE SMARTWOOL DIFFERENCE
Pushing the boundaries of Merino
The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes Smartwool different. For over 20 years, Smartwool has been pushing the boundaries of Merino to create smarter, more capable products from head to toe.
THE SMARTWOOL DIFFERENCE
Pushing the boundaries of Merino
The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes Smartwool different. For over 20 years, Smartwool has been pushing the boundaries of Merino to create smarter, more capable products from head to toe.
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FIT TECHNOLOGIES
4 Degree™ Elite Fit System: Smartwool’s most advanced proprietary fit system found in all PhD® Performance socks.
The fit system includes four bands - ankle, arch, lower instep and upper instep – to keep the sock in place, provide
faster flex and recovery and deliver an extraordinarily comfortable fit.
Indestructawool™ Technology: A patent-pending, wool-based durability construction method for exceptional durability and
comfort. This three-step method places the right materials in the right place for the right reason, utilizing a nylon-reinforced
exterior while keeping the comfort of Merino next to skin. Indestructawool® technology is found in PhD™ Performance socks.
Core Spun: Merino fibers wrapped around a nylon core for added durability while still
keeping the comfort of Merino next to skin. Core Spun technology is used in
Merino 150 apparel and accessories.
Virtually Seamless™ Toe: A smooth toe seam for ultimate in-shoe fit.
This technology is found in performance and casual socks.
FIT TECHNOLOGIES
4 Degree™ Elite Fit System: Smartwool’s most advanced proprietary fit
system found in all PhD® Performance socks. The fit system includes four bands - ankle, arch, lower instep and upper instep – to keep the sock in place, provide
faster flex and recovery and deliver an extraordinarily comfortable fit.
Indestructawool™ Technology: A patent-pending, wool-based durability construction method for exceptional durability and comfort. This three-step method places the right materials in the right place for the right reason, utilizing
a nylon-reinforcedexterior while keeping the comfort of Merino next to skin. Indestructawool® technology is found in PhD™ Performance socks.
Core Spun: Merino fibers wrapped around a nylon core for added
durability while still keeping the comfort of Merino next to skin.
Core Spun technology is used in Merino 150
apparel and accessories.
Virtually Seamless™ Toe: A smooth toe seam
for ultimate in-shoe fit. This technology is found
in performance and casual socks.
FIT TECHNOLOGIES
4 Degree™ Elite Fit System: Smartwool’s most advanced proprietary fit
system found in all PhD® Performance socks. The fit system includes four bands - ankle, arch, lower instep and upper instep – to keep the sock in place, provide
faster flex and recovery and deliver an extraordinarily comfortable fit.
Indestructawool™ Technology: A patent-pending, wool-based durability construction method for exceptional durability and comfort. This three-step method places the right materials in the right place for the right reason, utilizing
a nylon-reinforcedexterior while keeping the comfort of Merino next to skin. Indestructawool® technology is found in PhD™ Performance socks.
Core Spun: Merino fibers wrapped around a nylon core for added
durability while still keeping the comfort of Merino next to skin.
Core Spun technology is used in Merino 150
apparel and accessories.
Virtually Seamless™ Toe: A smooth toe seam
for ultimate in-shoe fit. This technology is found
in performance and casual socks.
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